Search Engine Optimization (SEO) is a strategy that is designed to drive more traffic through to your website through organic and natural searches.
It’s important you have a strong strategy to drive organic traffic. So, here’s a walk-through to creating a search engine optimization strategy.
All of our SEO campaign undergo the following:
A full site audit and analysis
A competitor analysis
Online presence analysis
Call one of our Digital Marketing Specialists today for a no cost, no obligation Audit today!
Understand the Search Engines
The next thing you need to understand when engaging in SEO is the position of the search engines themselves. They want to provide the most valuable and accurate information to the person doing the search as possible, this keeps that searcher coming back time and time again. The more traffic a search engine gets, the more adverts they can sell, and this is how they make their money.
Understand your prospect
First, understanding the differences in the mentality of the organic searcher verse that of a person doing a paid search is imperative when implementing this strategy. An organic searcher is one who is digs deeper below the surface in their research. They require more information prior to making a decision. Because of this, you need to have a site that is rich and more engaging from a content side than a normal online business card.
Understand your Competition
Finally, you need to understand your online competition. You need to know who they are and how they got to where you want to be. Keep in mind, just because they may not be a competitor of yours in the real world, if they are where you want to be online, they are your competition.
Now that you understand the reasons why, how and who, you need to have a custom strategy built to help you win. That is where we come in. There are two distinct different forms of SEO, Local Search engine Optimization and Organic Search Engine Optimization.
Local SEO is a strategy to get you to show up consistently in a geo-targeted search result. There are several intricacies that need to be addressed to give you the best opportunity to thrive in your local market using this strategy. At DML we are constantly adapting to this ever changing arena and can help guide you to get the results you want.
From architecture of your site through to a strong organically built, “white hat”, back-link strategy, DML is the expert you need to achieve results and increase online traffic to your site. Keep in mind, the goal of any marketing is to get more leads at a lower cost. A strong organic search engine optimization strategy will help improve your rankings in the search engine results pages (SERPs) and send more qualified traffic to your website. The more traffic your site gets, the more conversions you will see!
Here is our process
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It’s important you have a content strategy. So, here’s a walk through to creating a content marketing strategy.